Threads is a compelling competitor to Twitter. You should seriously consider giving it a try if you haven’t already. My followers on Twitter and Instagram don’t overlap. But my friends in IG and FB do. And so, Threads was intriguing for me. Can this be “the one” I was looking…

A “lean data” strategy is necessary for today’s e-commerce businesses to stay nimble, avoid “data muck” and not be bogged down by too much data. Back in 2010 when I started as the “analytics guy” for the Retail Practice team at Demandware (which later became Salesforce Commerce Cloud), I worked…

Bad product descriptions can make or break a sale. In the age of Generative AI, there is really no excuse to not taking this seriously. Product descriptions are one of the most important elements of an ecommerce store. They are the bridge between your customers and your products, and can…

BNPL payment methods saw a surge in usage this past holiday season. Almost as if they are competing with traditional credit cards as preferred payment methods — especially for big ticket purchases. Amid inflationary pressures and shrinking budgets, U.S. Shoppers used alternate payment options like Buy Now Pay Later to…

I’ve been thinking a lot about Product Value Proposition these days and it dawned on me that it is more about helping someone recognize value in a product by recognizing their own pain that they’ve been ignoring. Let me explain with this running shoe analogy. Most people wear running shoes…

“Experience gifting” is expected to make a comeback this year. To win this holiday season, be in hospitality. This holiday season is going to suck! For everybody. Salesforce Commerce Cloud experts have some dire predictions for brands and retailers. Consumers are going to have to pay more. And brands are going to make less. Rob Garf says that “margin will be the grinch that steals Christmas”. The cost…

Segment -> Visualize -> Compare: I’ve used this simple data analysis technique to a great degree of success in helping clients find growth opportunities in their e-commerce business. You don’t need to be a data scientist to be a data expert. Comfort and common-sense will take you a long way…

Live Commerce took a couple of left hooks to the jaw recently. Both Facebook and TikTok have dropped this feature. YouTube continues to experiment. Instagram seems to be the only consistent play at this point. Fun Rises in the East Livestream shopping has become popular in Asia and particularly in China, as TikTok parent company…

TL:DR Sell stuff that people want!! The Problem Consumers are increasingly shopping online first. The pandemic has forced a change of habit for many people. Out of need, people are shopping online first for things they previously used to shop in stores. Many thought that everything would revert back when everything returned to…